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Caught on CCTV: Ivy's Pet Deodorizing Item Draws Crowds at the 140th Canton Fair

Time : 2026-11-03

GUANGZHOU, China — November 3, 2026 — On November 2, 2026, CCTV News' Canton Fair program aired a special report on the 140th Canton Fair under the theme "convenient, hassle-free pet products become a new sourcing hotspot", turning its lens on the pet products section of Phase 3. In the report, the pet deodorizing item at Booth 9.1L03, operated by Jinhua Ivy Home Textile Co., Ltd. ("IVY"), drew strong interest from buyers, and booth traffic remained high throughout the show.

1. A "pet economy" signal captured by the CCTV camera

The report, aired by CCTV News at 00:31 on November 2, 2026 (duration 2 minutes 35 seconds), centres on "convenient, hassle-free pet products" as a new sourcing hotspot at the 140th Canton Fair. The very choice of this theme sends a clear signal: as the pet economy continues to expand, buyers are shifting their attention from basic necessities toward categories that genuinely reduce the burden of pet ownership and improve the experience.

IVY's pet deodorizing line sits exactly on this trend. It addresses not a nice-to-have, but one of the most real and frequent pain points of everyday pet ownership: odour and the burden of cleaning.

2. Booth 9.1L03: why the deodorizing item drew a crowd

Since the show opened, the peak moments at IVY's booth have almost all clustered around its pet deodorizing line. Buyers from Europe, the Middle East, Southeast Asia, Russia and other markets compared samples, asked about minimum order quantities and delivery lead times, and at times queued to discuss on the spot.

A single "deodorizing item" attracts attention for reasons that are not complicated:

  • A real pain point: whether in multi-pet households, apartment living, or the daily upkeep of litter areas and pet beds, odour is unavoidable — "convenient and hassle-free" is a high-frequency demand shared by buyers and end consumers alike;
  • A replicable scenario: the deodorizing item pairs naturally with IVY's existing pet pads, pet beds, pet carriers and other lines to form complete sets, supporting higher order values and repeat purchases;
  • Aligned with the report's theme: the CCTV lens focused on "convenient and hassle-free", and IVY's deodorizing line is a concrete illustration of exactly that.

3. From one deodorizing item to a full pet textile portfolio

The popularity of the deodorizing item is no accident. Behind it stands nearly two decades of product and manufacturing depth in pet textiles:

  • A complete product range: pet pads, pet beds and pet houses, pet carriers, pet playpens, pet apparel, pet blankets — and now the pet deodorizing line — forming a full matrix that covers feeding, sleeping, walking and cleaning;
  • Verifiable manufacturing capability: focused on baby and pet textiles since 2006, the company operates 20 production lines and exports to more than 50 countries and regions;
  • Solid certifications: the factory has passed BSCI and ISO 9001, as well as factory audits required by Walmart, Hema, Disney FAMA and McDonald's SWA;
  • Controlled quality: semi-finished and finished goods are inspected by dedicated QC and QA teams following AQL 2.5 standards, ensuring batch-to-batch consistency;
  • Flexible service: low-MOQ drop shipping for Amazon and eBay sellers, suited to emerging brands and small trial orders.

4. About Jinhua Ivy Home Textile Co., Ltd.

Founded in 2006, Jinhua Ivy Home Textile Co., Ltd. is a manufacturer of baby and pet textile products integrating research, production and export. Its range covers cloth diapers, bibs and burp cloths, baby blankets, play mats, baby bedding and maternity items, alongside pet pads, pet beds, pet carriers, pet playpens, pet apparel and a pet deodorizing line. The factory has passed BSCI, ISO 9001, Walmart, Hema, Disney FAMA and McDonald's SWA audits, and its products meet European and American safety standards, with test reports available on request. The company also offers low-MOQ drop shipping for Amazon and eBay sellers. Learn more at https://www.ivytextile.com/

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